The Team Leading the Way

Experts transforming your financial future

In-House Experts

Experts Who Understand Finance Inside Out

Covering every pillar of financial management, from IPOs to fintech.
Prudent Experts Group
  • A team of seasoned financial professionals who cover all aspects of financial management.
  • From strategic planning, IPOs, fundraising to M&A and financial forecasting, we have experts in-house.
  • We have Chartered Accountants and Company Secretaries skilled in cross-border operations, compliance, and process optimization.
  • Our team also includes specialists in fintech, treasury, and start-up mentorship.

To give you a perspective

Some of our founders were C-suite level executives who led multi-billion dollar financial operations spanning many countries.
And others have launched IPOs, invested in Indian start-ups, mentored them to increase their value by 10X.
As Prudent CFO, we blend these diverse competencies. Our experts huddle together to bring the best possible financial solutions to our clients.
PURPOSE

Our Purpose in Action

The mission we pursue, the vision we uphold, and the goals we aim to achieve.
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Our Vision

To become a trusted partner for businesses and help them achieve their true financial potential. To create an ecosystem that encourages financial discipline and growth for all involved.

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Our Mission

To support businesses in achieving their financial goals by implementing strategic financial practices, nurturing a culture of accountability, and improving resource management.

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Our Goals

To implement strong financial systems, identify growth opportunities, and empower businesses to achieve measurable short-term and long-term financial stability and success. To help organisations get the best return for every single rupee they invest in their business.

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Our Philosophy and Approach

We believe finance plays a vital role in running a company - and that role extends far beyond managing and raising funds. A culture of financial accountability is a key factor in the profitability and growth of organisations. Through our advisory and financial services, we instil these values in our client companies.

Beyond CFO

Prudent CFO:
The Bigger Picture

We believe a comprehensive approach is required for accelerating
growth, scaling up, and transforming an organisation.
That’s why, along with CFO services, we also offer other CXO services.
Notably, our CHRO, CTO, and CMO services are live and appreciated by our clients.
PURPOSE

The Visionaries Behind Prudent CFO

Leaders with a mission to empower businesses through financial excellence
Anish Maheshwari

Anish brings 20 years of experience in financial leadership as a CFO specializing in strategic planning, IPOs, fundraising, and investor relations. He has successfully raised over ₹3,000 crores and is mentoring 35+ companies through VSure, helping them align with their vision and secure funding for growth.

Deepak Jain
Deepak Jain

Co- Founder

Deepak is a seasoned Chartered Accountant with over 19 years of experience in media, telecom, capital markets and consulting in big4. He has been a CFO in a global role and specializes in driving operational efficiency, M&A, cash flow management, financial forecasting, and driving strategic growth. He also runs a successful education startup.

Manoj Gupta
Manoj Gupta

Co- Founder

A Chartered Accountant and Company Secretary with 14 years of experience, he has led financial transformations across industries like FinTech, F&B, Manufacturing, Media, and startups. He specializes in strategic financial leadership, cross-border operations, compliances, M&A, business expansion, and process optimization. Manoj is passionate about driving growth through actionable insights, operational efficiency, and robust governance practices.

Amitt Rathi
Amitt Rathi

Co- Founder

Amit is Co-Founder of Vsure Investment Affairs. He has over 20 years of experience in finance, strategy, and startup mentorship. He leverages his banking, fintech, and treasury expertise to help startups grow, providing strategic guidance.